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Archive for the ‘Networking’ Category

The London Blog Club, organised by Murray Newlands and Marko Saric is an open source group, an offline hub for bloggers at all levels to get together to discuss how to develop a blog, engage and build relationships with the online community through blogging and other social media platforms. What makes this monthly meetup unique is the focus on having an educational element to the event through open discussion, guest speakers and optional individual goal setting. This coupled with the relaxed, open and supportive nature of the group make it a great place to get to know other bloggers of all backgrounds and levels.


Some top of the line essential considerations for any blog that we discussed:

  • Establish your objective – what do you hope to achieve with your blog
  • Set goals to achieve your objective, this will help focus your efforts on maintaining and growing your blog – blogging take dedication! This might include setting aside regular time to blog, having a regular posting schedule so others know when to expect your posts
  • Understand your audience – identify where and how to reach your audience, go where they are
  • Connect and create conversations with your audience – build community, engage with other bloggers etc.
  • Build trust with your audience online and offline
  • Create consistency and interlink your profile across your social media platforms
  • Ensure content is shareable across various social media platforms and email
  • Personality – let your personality shine through your blog
  • Integrate search into you blog
  • Most importantly, blog about you what you are passionate about, this will help all of the above fall into place as well as keeping the blog posts flowing regularly

I will provide a more detailed explanation of the above in a separate post.

Who would this blog club event be suitable for?

Bloggers of all levels or those interested in starting a blog. Everyone can contribute to the open conversation and benefit whether through expanding your network, sharing your expertise  to learning a thing or two about blogging.

Please feel free to join (free of charge) the next London Blog Club. I’d be interested in hearing what you would like to get out of a blog club?


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New to London? Wanting to expand your digital circle or knowledge? One of the key discussion points of this blog is social media events; here are eight that I would recommend for your 2010 events to do list.

The London Blog Club organised by blogging gurus Murray Newlands and Marko Saric with the help of Filip Matous

An open source event with an educational focus aimed at new and experienced bloggers to share ideas, advice and blogging goals in a supportive environment. The 2010 program promises to include a host of insightful guest speakers and its fast becoming my favourite.

The London Bloggers Meetup organised by Andy Bargery

A monthly gathering for bloggers at all levels to get together for a casual drink at different bars around central London. Drinks are usually sponsored and there are usually interesting guest speakers.

Social Media Monday organised by Barry Furby

Bringing together users / developers of Social Media & Networking tools in the UK. An open event that discusses social media and networking tools as twitter, facebook, LinkedIn, WordPress etc. across digital platforms Web, Mobile, TV, Discussion.

Tech PR drinks organised by Will Sturgeon

I have yet to attend this event however it has come recommended for drinks and networking with those in tech PR and media. The members are generally part of the worldwide LinkedIn group for PR professionals working in and around the technology industry.

Measurement camp organised by Will McInnes

A monthly open source event for anyone wishing to learn more about social media and how it can be effectively integrated and most importantly measured. The two hour session is split into presentations and case study discussion in small groups.

Inbound Marketing Meetup organised by Murray Newlands

With the growth in social shopping, this event is useful to connect with those in inbound or affiliate marketing. There is usually a short presentation from a speaker (or two), followed by a discussion and networking drinks.

Geekdrinks organised by the Beth Caroll, Katie Colbourne and Steve Berry

A notworking event for anyone in PR, marcomms or media, strictly no pitching or agendas, just fun, drinks and #goodtimes.

The Yum Cha Club organised by Kelly Chan and Selena Chan – me!

This club, open to anyone is about anything and everything to do with yum cha. Kelly started this club in 2009 and we have recently launched a blog which will be a key resource for yum cha discussion including restaurant recommendations. Every month we also scout out different restaurants that serve yum cha / dim sum around London.

All of these events include complementary attendance and all foster an open and friendly atmosphere. A great way to get to expand your digital knowledge and contacts, learn a thing or two, familiarise yourself London’s bars and have a few drinks.

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An open source working group, meeting on a monthly basis in London to make sense of social media measurement.

As I’m fast becoming a regular at the Measurement Camp, I thought it was time I shared my enthusiasm for this event on my blog. This event tackles in my opinion one of the biggest challenges that PR agencies have when selling social media into clients and also that in house PR professionals have when selling social media in to their senior management – measurement and ROI of social media efforts. This ultimately comes down to why should we do it, how will this help achieve the PR objectives and add to the bottom line? Ruder Finn’s report on The Future of Communications conveys this challenge of integrating social media into the communications mix and why an understanding of measurement is important.

Every month this event attracts a mixed communications crowd of about 40-50 people who meet up to discuss different methods of tracking social media campaigns and activity. Of course in discussing measurement, conversation also includes social media strategy, tactics and trends. What makes this event unique is its attendance by such a variety of people in the communications industry including PR and advertising agencies, independent consultants, in house professionals etc., all representing a range of sectors. This is where a lot of the value is derived, when you get such a diverse mix of people contributing their ideas and experiences into one conversation.

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Around 500 members of the Twitter community flocked to Vinopolis to meet offline and celebrate the second Twestival in support of local elected charity, Childline.  

 

Childline says "Thank you Twestival"

Twestival – what’s that?

An obvious question to your average Tweety, but let me enlighten the non Twitter community. Twestival has fast become an international initiative carried out on a local level. Each Twitter community will select a charitable cause to support. All around the world Twitter communities will get together offline to meet, network and party with ticket sales or other charitable acts through Twitter, going towards the selected charity. The second Twestival was held between September 10 – 13 around the world.

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Over 900 tweets from the public made a collaborative and interactive story or libretto as they put it in the opera world, to make the worlds’ first Twitter opera. Yes, an opera contructed collaboratively by public tweets. This opera was held as part of an open day at the Deloitte which provided small acts including opera, modern dance and magic shows to enlighten the public and get them exposed to the Royal Opera House.

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In addition to the launch of my blog inspired by the Meetup, Tuesday night saw the Old Crown Pub jam packed with 70 plus people, networking, sharing ideas and advice on blogging, exchanging business cards and soaking up the drinks courtesy of Starbucks.

A blogger’s mecca

This blogger’s mecca, for the new and experienced, held monthly is run by Andy Bargery at different bars around central London. Also a great way to network and get to know different pubs if you’re new to London like me, I seem to notice a trend of getting top floor exclusivity too!

Guest speakers are always featured ranging from representatives from the Equality and Human Rights Commission, Lastminute.com to Ralph Lauren who discussed their online charity activity for breast cancer – I missed that one! These guest speakers are usually on hand to share their wisdom, online initiatives and best case practices with the group, sometimes also the sponsor (thanks Starbucks for the drinks and the Starbucks VIA instant coffee samples), providing an open bar and sometimes even a competition or two…

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