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Archive for the ‘brands’ Category

Insightful deck by Penn Olson summarising great examples of how brands have leveraged facebook to engage with fans.

It seems what most of these pages have in common is:

  • Let the fans do the talking
  • Exclusive / value added content e.g. great images, interesting videos, behind the scenes, live content streaming or leveraging connections with sponsored celebrities and athletes
  • Promotions, sales – in moderation
  • Encouraging discussion around the brand or product development using voting, surveys and sometimes competitions when relevant
  • Each brand keeps it unique and fans appreciate the human touch

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