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Archive for the ‘events’ Category

The London Blog Club, organised by Murray Newlands and Marko Saric is an open source group, an offline hub for bloggers at all levels to get together to discuss how to develop a blog, engage and build relationships with the online community through blogging and other social media platforms. What makes this monthly meetup unique is the focus on having an educational element to the event through open discussion, guest speakers and optional individual goal setting. This coupled with the relaxed, open and supportive nature of the group make it a great place to get to know other bloggers of all backgrounds and levels.


Some top of the line essential considerations for any blog that we discussed:

  • Establish your objective – what do you hope to achieve with your blog
  • Set goals to achieve your objective, this will help focus your efforts on maintaining and growing your blog – blogging take dedication! This might include setting aside regular time to blog, having a regular posting schedule so others know when to expect your posts
  • Understand your audience – identify where and how to reach your audience, go where they are
  • Connect and create conversations with your audience – build community, engage with other bloggers etc.
  • Build trust with your audience online and offline
  • Create consistency and interlink your profile across your social media platforms
  • Ensure content is shareable across various social media platforms and email
  • Personality – let your personality shine through your blog
  • Integrate search into you blog
  • Most importantly, blog about you what you are passionate about, this will help all of the above fall into place as well as keeping the blog posts flowing regularly

I will provide a more detailed explanation of the above in a separate post.

Who would this blog club event be suitable for?

Bloggers of all levels or those interested in starting a blog. Everyone can contribute to the open conversation and benefit whether through expanding your network, sharing your expertise  to learning a thing or two about blogging.

Please feel free to join (free of charge) the next London Blog Club. I’d be interested in hearing what you would like to get out of a blog club?


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New to London? Wanting to expand your digital circle or knowledge? One of the key discussion points of this blog is social media events; here are eight that I would recommend for your 2010 events to do list.

The London Blog Club organised by blogging gurus Murray Newlands and Marko Saric with the help of Filip Matous

An open source event with an educational focus aimed at new and experienced bloggers to share ideas, advice and blogging goals in a supportive environment. The 2010 program promises to include a host of insightful guest speakers and its fast becoming my favourite.

The London Bloggers Meetup organised by Andy Bargery

A monthly gathering for bloggers at all levels to get together for a casual drink at different bars around central London. Drinks are usually sponsored and there are usually interesting guest speakers.

Social Media Monday organised by Barry Furby

Bringing together users / developers of Social Media & Networking tools in the UK. An open event that discusses social media and networking tools as twitter, facebook, LinkedIn, WordPress etc. across digital platforms Web, Mobile, TV, Discussion.

Tech PR drinks organised by Will Sturgeon

I have yet to attend this event however it has come recommended for drinks and networking with those in tech PR and media. The members are generally part of the worldwide LinkedIn group for PR professionals working in and around the technology industry.

Measurement camp organised by Will McInnes

A monthly open source event for anyone wishing to learn more about social media and how it can be effectively integrated and most importantly measured. The two hour session is split into presentations and case study discussion in small groups.

Inbound Marketing Meetup organised by Murray Newlands

With the growth in social shopping, this event is useful to connect with those in inbound or affiliate marketing. There is usually a short presentation from a speaker (or two), followed by a discussion and networking drinks.

Geekdrinks organised by the Beth Caroll, Katie Colbourne and Steve Berry

A notworking event for anyone in PR, marcomms or media, strictly no pitching or agendas, just fun, drinks and #goodtimes.

The Yum Cha Club organised by Kelly Chan and Selena Chan – me!

This club, open to anyone is about anything and everything to do with yum cha. Kelly started this club in 2009 and we have recently launched a blog which will be a key resource for yum cha discussion including restaurant recommendations. Every month we also scout out different restaurants that serve yum cha / dim sum around London.

All of these events include complementary attendance and all foster an open and friendly atmosphere. A great way to get to expand your digital knowledge and contacts, learn a thing or two, familiarise yourself London’s bars and have a few drinks.

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As one of the focuses of this blog is to share various events that I have found interesting, I thought I’d also expand this to online events and include a highly useful webinar I attended. Check out Steve Momorella’s presentation, from TEKgroup International, on how to integrate social media and its benefits into your online newsroom and program.

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